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Going Green
 
Continued from page: 2


 
Subbalakshmi BM
 
Wednesday, August 01, 2007

 

According to one Bangalore retailer Mohit Hegde of Creative Infotech, “Vendors are trying to educate partners about RoHS. In fact some corporate customers are aware of such products and sometimes ask for them as well. But customer awareness still has a long way to go, and there is no major demand from end-users for these products.”

In cases where partners have been briefed about RoHS compliance, especially those working with the likes of Wipro and D-Link, partners have passed on the information to their customers, especially the home and SOHO users. This means that in the future, partners could be more involved in active discussions on the issue and hopefully would get involved at the policy making level as well. Right now, most system integrators do not have much say. They usually use products that the vendor sends them, and if they are RoHS compliant, it is a value-add that they give their customers.

As it stands, functionally there appears to be no difference between a RoHS compliant product and one that does not comply with RoHS. The vendor seems to incur a cost as far as compliance is concerned. However, given the lack of awareness of the need for RoHS compliance the customer is not yet ready to pay more for an RoHS compliant product.

Greenpeace's take
Statistics reveal that India has produced about 1,50,000 tonnes of e-waste till date, which is annually growing at 300 percent and is likely to reach nine million tonnes by 2012, according to the Central Pollution Control Board (CPCB). A CPCB report claims that India's production of
high-tech waste is far higher than anticipated earlier and has generated around 1,46,000 tonnes of waste electrical and electronic equipment (WEEE) till 2006, including computers, TVs, refrigerators, and washing machines.

In order to check this rapidly growing menace, Greenpeace is sensitizing computer manu­facturers and the government, to prevent a likely environmental and health emergency.

It appears that the worst culprit in India is Mumbai, although much of its WEEE is shipped to Delhi, which has become India's main recycling base. A Toxic Link's research showed Mumbai was discarding much more electronic waste than had been estimated.

Commenting on the scenario, Rampathi Kumar, Team Leader, Toxics from Greenpeace said, “India is a dumping ground for e-waste. Despite being an alarming issue, no legislation or regulation exists in India so far to check this. Except for a few who have shifted to manufacturing green computers, all the others are from the gray markets of China and Taiwan. Manufacturers need to take the responsibility and the initiative to provide environment friendly products. They should also take-back products, which have come to the end of their lifecycle and ensure proper recycling of the same. Most vendors comply with RoHS regulations today as they believe that it is the first step to 'going green.'

Rather than wait for a regulatory policy to be in place, manufacturers must themselves take the responsibility of providing safe products for use said Kumar who felt that the only way to deal with the growing problem of e-waste is for companies to design clean electronics with longer life spans, that are safe and easy to recycle and will not expose workers and the environment to hazardous chemicals.

“Yes, we would call upon the government also to issue a legislation,” he added. It is not that these companies alone can get the Indian government to affect an environmental compliance policy. Organizations like The Telecom Equipments Manufacturers Association (TEMA) of India have announced a voluntary RoHS labeling and compliance plan way back in December 2004. The Material Testing Laboratory at TCR Engineering Services in India, now offers manufacturers wishing to comply with the new RoHS directive a useful resource in the form of testing services.

Initiatives by such groups are also expected to take the attention of the Indian government to adopt regulations on handling e-waste which are notoriously lax and do not measure up to the RoHS directive.

"I might use a  mother-board that is RoHS compliant, but some other components may not be compliant. Even if all the components of a PC that I assemble are RoHS compliant, there is no law that says my products need to comply"

Chetan Shah
Xpress Computers, Mumbai

Challenges and road ahead
While the initiative to get environmental friendly is a welcome one, manufacturers have their fair share of challenges while getting into compliance. Identifying alternative materials in place of PVC from all products is an issue of concern because acceptable alternatives are not yet available.

Driving materials sub­stitution throughout the supply chain is also difficult and vendors need to communicate that need to their suppliers. A lack of awareness of the hazardous nature of certain materials used in electronic assemblies; marginal higher cost which could increase if the total manufacturing set-up is to be revamped or replaced and a lack of clear guidelines/directive from policymakers are some stumbling blocks that come in the way of going green for most vendors.

On its part, the government must devise a waste disposal policy for India besides supporting the components industry to go green, indicated most vendors. Offer of low-cost test and development facilities at government labs is a good alternative they feel.

Lowering product weight and size would decrease resource use and thus reduce environmental impacts thro­ughout the product life cycle, while using innovative and recycled materials would be a big plus. Also the pollution norms need to be changed (with minimum pollutants) so that environment pollution can be significantly reduced.

Given that the environ­mental sensitivity of businesses and consumers is increasing, channel partners can benefit by promoting the environmental attributes of the products they sell. What this means is that RoHS compliance could in the long run become one such regulation that will reverse the trend of enforcement.

Normally, governments enforce a regulation, but as far as the environment goes, the regulating agencies will have to learn from the corporate and define a framework of compliance.

Subbalakshmi BM
subbalakshmibm@cybermedia.co.in
(With inputs from Amrita Tejasvi in Delhi and Piyali Guha in Kolkata)

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